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With downtown Las Vegas losing tourist bucks to the Strip, the Downtown City Fathers decided to hold a competition for a major attraction that would bring people back downtown and into the casinos and hotels. Entertainment design firm the Gary Goddard Group came up with a brilliant idea, one that bring starshiploads of tourists to downtown Vegas, even folks who might not otherwise visit the city: the Star Trek Experience.
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However, getting final approval from Paramount was not as easy as promised. The final go-ahead had to come from Stanley Jaffe, the president and COO of Paramount Communications. Jaffe wasn't as keen on a life-sized Enterprise as the rest of the world. He told the Goddard crew:
"You know, this is a major project. You're going to put a full-scale ENTERPRISE up in the heart of Las Vegas. And on one hand that sounds exciting. But on another hand, it might not be a great idea for us – for Paramount." Everyone in the room was stunned, most of all, me, because I could see where this was going. "In the movie business, when we produce a big movie and it's a flop – we take some bad press for a few weeks or a few months, but then it goes away. The next movie comes out and everyone forgets. But THIS – this is different. If this doesn't work – if this is not a success – it's there, forever…." I remember thinking to myself "oh my god, this guy does NOT get it…." And he said "I don't want to be the guy that approved this and then it's a flop and sitting out there in Vegas forever."So the plan was scrapped, and the Fremont Street Experience was built instead. There you have it. When you sit around wondering why a life-sized model of the Enterprise doesn't exist, you know who to blame.
You can read the entire tragic story at Gary Goddard.
[Gary Goddard — Hat tip to TVs_Frank]
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