Monday 3 December 2012

THQ’s Not So Humble Revenue Boost

I'm with the current top comment: "This has nothing to do with ethics. I couldn’t give a shit how big your company is, just make shit I like. THQ makes shit I like."

THQ’s Not So Humble Revenue Boost:
THQ comes out of the cold, etc
The internet had itself a good old shouting match about the concept of a pay-what-you-want bundle for mainstream, traditionally-published games rather than indie games, but whatever the ethics of that particular drinking receptacle-based meteorological event, it appears the effects have been highly significant. Beleaguered publisher THQ has seen a 40% jump in its stock price in the wake of its Humble Bundle, having so far brought in $3.25 million – and with nine days left to go, too.

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