News:
GAME's long-term vision is to sell contracts, not hardware:
High Street retailer GAME eventually sees itself as a broker between digital technology companies and consumers, selling contracts to customers rather than physical hardware and software.
That's the vision of CEO Ian Shepherd, according to consultant Nick Parker, who said the video game specialist intends to model itself on the Carphone Warehouse business.
"With OnLive and GAME it's no coincidence that they're going into business. I sat down with Ian Shepherd a couple of weeks ago and his vision is seeing GAME like Carphone Warehouse, whereby Carphone Warehouse doesn't actually sell anything at all, no product, no hardware, it just sells contracts," he told the London Games Conference.
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